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A new blog entry by James Copple: Balkanization: To break up (as a region or group) into smaller and hostile units. Webster’s Dictionary Balkanization is a term coined to describe the political and ethnic divisions in that region of the world known as the Balkans. For the past 30 years I have worked internationally in a v... Read more
Posted on April 28, 2010 11:43 AM
A new blog entry by James Copple: Blue Cross Kenya sponsors a group of moms and their children living in the Korogocho Slums in Nairobi who have given up distilling homebrew alcohol and abusing their own product. Recovering moms and their ... Read more
Posted on April 5, 2010 9:24 AM

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Judy Yu Expertise: Marketing, Public Relations, Communications Full Biography: Ms. Yu has a multi-faceted background in business and education having worked for Eli Lilly and Schering-Plough in research, finance, and sales.

She lived and worked in Asia for several years as a marketing consultant for Investec Taiwan Ltd. (now Coopers & Lybrand) in Taipei, started a graphics design firm, and represented San Francisco-based design company Landor Associates. Most recently she has worked in marketing and communications in the higher education system of Washington State and with her PR firm AsiaNet Marketing.

Ms. Yu develops communications strategy for external and internal communications focusing on public relations and marketing. She has worked in a number of industries: pharmaceutical, education, entertainment, consumer goods, and other private and public sector areas. She has also focused on ethnic marketing and communications strategies. Judy holds a bachelor's degree in Bioengineering and a Masters of Science in Management from Purdue University. She serves on the board of a number of organizations including Central Washington University.